Guide to setting up Buyer Personas for your Business

How can you capture attention? Start with your “who.”

Building your online relationship marketing strategy needs to start “WHO.” Who is your ideal audience, that bread and butter client, your big fish? We have developed a process to help you identify your key audience group(s) aka your Buyer Personas. In our Buyer Persona workbook you’ll learn how to create your own personas specific to your business. Starting with your “who” allows you to create a content strategy which will truly convert because it’s based on writing copy that speaks directly to who you’re trying to reach.

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This workbook explains/provides:

  • What is a buyer persona?
  • How you can use buyer personas in your marketing?
  • Examples of fully developed personas and core messaging.
  • A guide to you creating your own personas for your business.